Since 1970, we are on a mission, the same mission since day one our company was founded with - to make products that are good for you and good for the planet! Our commitment to the planet, people, and health all intersect with our mission to create a healthy future for all people. And it shows up in everything we do - being a Certified B Corp, measuring our impact and setting sustainability goals, creating an inclusive environment for our employees, engaging with our communities and perfecting our ingredients. We are real people who care, working to make positive change by doing good. We call this “doing good, for real” and you’ll see our focus in our products, our policies, and our partnerships.

As a Certified B corporation we are the future of good business. This certification holds us to the highest social and environmental standards, and we are always looking for ways to promote human and environmental health. Our goals are ambitious: reducing our greenhouse gas emissions, conserving water, sending less waste to landfill, and improving the sustainability of our packaging.

You want standards to make the right choices for yourself and your family. And we’ve got standards. Our rigorous Stewardship Model sets forth our definition of natural and sets the bar high in selecting ingredients and packaging. And we share detailed information about every ingredient we use - where they come from, what they do, and how they are made.

We donate 10% of our profits in the form of funding and product donations to nonprofit organizations that work in the areas of climate change and the environment, health and well-being, and disaster relief. We believe the nonprofits we partner with are experts in their fields, and in a position to make real, positive change in their communities.