This aromatic ground coffee blend is mild and light with sweet hazelnut flavor. Equal Exchange, a member-owned co-op, has longstanding relationships with coffee co-ops allow them to source the best beans from each harvest. Then they carefully bring out the finest characteristics in these amazing coffee beans with each batch they roast.

What type of bean do you flavor? Some lower grade specialty coffees use a cheap grade, filler coffee as their base and then over-flavor to cover up the taste of the bad coffee. Fortunes uses their Special Gourmet Blend which has a great, full flavor and then add just enough flavoring to accent the cup.

Adding flavors to coffee is not as innovative a concept as one may think. The Arabs were the first coffee drinkers who added spices such as cinnamon to their coffees. Other Middle Easterners followed with the addition of cardamom, clove, nutmeg, black pepper, allspice and even ground nuts. Later came the addition of citrus peels, spirits and chocolate. When coffee was introduced to the Western world, they added cream and sugar to enhance the coffee flavor. These natural flavorings were added to the coffee either while brewing or once it was in the cup.

More About Equal Exchange

Equal Exchange’s mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through our success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic and sustainable world.

We've been a proud supporter of authentic fair trade since day one, and to us that means knowing and working directly with the farmers who produce our food. We partner with farmer cooperatives who are democratically organized, sharing resources and decision-making among their members. Collectively, they gain crucial market access and decide how to invest fair trade and organic premiums in their communities. We now source from over 40 small farmer organizations around the world. Our longstanding relationships allow us to secure the best crops, while continuing to develop innovative programs in collaboration with the co-ops, from crop diversification to quality trainings to women's leadership development