EZDOG toothpaste has a natural vanilla flavor that pet's love plus it contains a tartar control formula and a touch of tea tree oil for healthy gums. Since it is sweetened with Stevia, a natural herb, it is sugar free and provides a clean sweet breath for your pet. A key feature is the toothpaste is non-foaming so no rinsing is necessary after brushing.

Key Benefits:
• Unique formula specifically designed for cleaning dogs' and cats' teeth
• Non foaming so no rinsing required
• Naturally sweetened for clean smelling breath

Ingredients: water, sorbitol, hydrated silica, glycerin, kaolin, tetrapotassium pyrophosphate, tetrasodium pyrophosphate, vanilla, xanthan gum, stevia, tea tree oil.

More info (pdf; from mfr)

Since the 80's Triple Pet/Benefit/Benedent has been a major innovator in making oral care for pets Faster, Easier and Better.